Play to Your Audience

Last night, Kay and I went to a large music festival in Tempe, AZ to see some very popular bands. Three out of the four bands that we saw were excellent. They played familiar songs laced with new and some less familiar songs. The forth group played none of their hit songs for the first hour of the concert and did their own thing. The person that I look forward to seeing the most, gave the worst performance I have every seen.

There is a great lesson here, especially for artistic people. The young musical artist that we went to see, decided to do what he felt like doing. I have to say, I have not seen so many people leave a concert before the headliner was done playing.

To be successful selling your beaded jewelry, you have to balance "doing your own thing", with doing what you know people will buy. This is not always an easy channel to navigate. Some artists say, "I am going to do what I want to do", and don't recognize the need to understand their audience. If you want to be successful, you have to understand what your audience wants, and give it to them. If you don't, you will be a starving artist.

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